WhatsApp Business
API
Which WhatsApp solution is best for your business? Let's help you decide.
Understanding Your Options
A free, simple mobile app best suited for individuals or small businesses handling low message volumes. You can reply to customers, set quick replies, and manage chats with a handful of users.
Perfect for: Small businesses with basic needs
A powerful, scalable solution built for growing businesses that need automation, team access, and integration with other tools. Perfect for handling large volumes of customer conversations.
Perfect for: Growing businesses needing scale
Important Note:
The WhatsApp API doesn't come with a built-in chat interface. That's why you need to connect it to a WhatsApp Tech Provider like Intelli to fully manage your messaging, automation, and analytics. We provide a dashboard to manage messages, campaigns, and performance metrics.
Quick Comparison
| Feature | WhatsApp Business App | WhatsApp Business API |
|---|---|---|
| Best for | Small businesses | Medium to large businesses |
| Number of Users | 1 phone (single device) | Unlimited |
| Broadcast Limit | 256 contacts per broadcast | Unlimited (tier-based) |
| Automation Capabilities | Limited | Advanced AI and automation |
| Third-party Integrations | ||
| Voice Call Support | Coming soon on Intelli | |
| Blue Tick Verification | Paid, easy to get | Free, requires Meta approval |
| Reports/Analytics | ||
| Lead Management | Basic tags | Manage entire customer lifecycle |
How much does WhatsApp Business API cost?
While all incoming messages and messages sent to customers within a 24-hour window are free, there are two key costs to consider for outgoing messages.
Meta Fees
Based on the recipient's country, message type, and monthly volume.
• Marketing messages
• Utility messages
• Authentication messages
Tech Provider Fees
Setup fees depending on message tier volume and message credits.
• One-time setup fees
• Monthly message credit packages
• Platform management tools