📈 Track Your Analytics

Picking a time range

The Time granularity selector at the top right controls how the charts roll up:

• Hourly— last 24 hours, by hour. Useful for spotting today's spikes.
• Daily — last 30 days. The default for most views.
• Weekly — last 12 weeks. Good for trends.
• Monthly — last 12 months. For board-deck stuff.

Every chart on the page re-renders against the granularity you pick.

Real-time metrics card

A live snapshot of right-now activity:

• Active conversations — currently open across all channels.
• Messages in / out — running totals for the selected window.
• AI handled % — share of conversations that ended without a human stepping in.
• Average response time — first response and full resolution.

Click Refresh snapshot in the header to force-recompute the live numbers (otherwise they update on their own every few minutes).

Channel comparison

A bar chart breaking down activity by channel (WhatsApp, Instagram, Messenger, Email, Web). For each you see:

• Total conversations
• Messages handled
• AI vs. human split
• Response-time average

Hover any bar for the exact numbers. Click a channel name in the legend to focus only on that channel.

Trend analysis

A line chart of message volume, response time, and AI-handoff rate over time. Watch for steady growth (good), spikes followed by drops (probably a campaign), or rising response times (you need more capacity).

Customer insights panel

Surfaces patterns about who is messaging you:

• Top contacts by message volume.
• Top topics — clusters of frequently-asked questions, useful for spotting FAQ gaps.
• New vs. returning conversation split.
• Geographic distribution — countries / cities (when phone country codes are recognizable).

If you spot a topic that keeps coming up, add a file or chatbot flow that answers it — see Set Up Your Assistant.

Cost breakdown

Shows what you're spending, split by:

• WhatsApp conversations — broken down by category (marketing, utility, authentication, service) — see Billing & Plans for the rate logic.
• AI usage — model tokens consumed.
• Other — storage, attachments, add-ons.

Use it to sanity-check your bill or forecast next month. If marketing conversations dominate the chart, consider rebalancing toward utility templates (cheaper).

Campaign-level analytics

For campaign-specific metrics (sent / delivered / read / failed per campaign), open the campaign details modal from Campaigns rather than this page. The Analytics page is org-wide.

The legacy view

The classic simpler view (just Total Assistants, Total Conversations, Total Leads) is still available — click Show legacy at the bottom of the page. We keep it for users who liked the old layout.

Tips

• Compare campaigns side by side. Run two similar campaigns and check the channel-comparison chart for the days each was active.
• Watch response time on Mondays. If it spikes, you might need to add a teammate to the rota.
• Top topics = your roadmap. Anything in the top 5 deserves either an FAQ template or a chatbot flow.