ALX Ghana drove 13X registrations from the same list using Intelli's WhatsApp broadcasts

About ALX Ghana

ALX is a technology training initiative founded by Fred Swaniker, named one of Time magazine's 100 Most Influential People in 2019. Part of the African Leadership Group, ALX has trained over 285,000 learners across 54 African countries through programs in Data Science, Cloud Computing, Software Engineering, and Salesforce Administration. Backed by a $100M+ partnership with the Mastercard Foundation, ALX operates hubs in major African cities including Nairobi, Lagos, and Accra. The Ghana hub serves as a critical gateway for West African talent entering the technology sector.

The Challenge

ALX Ghana had thousands of applicants who filled out forms, showed interest, then went silent. Email follow-ups were not landing. The team had tried everything and was stuck at low registrations from the same list. These leads were written off as dead.

What They Did

Results

Registrations 13X. 36,352 people engaged through the campaign. All from the same "dead" list that had been written off. The audience did not change. The approach did.

• 13X: Conversion increase
• 36,352: People engaged
• 2,000+: Registrations

“Same leads. Same list. Different approach. Dormant does not mean dead. It means they were waiting for the right message.”